British Musician, presenter and businesswoman is the brand’s new ambassador for Skechers women’s footwear and apparel.

Myleene Klass is one of the millions who adore Skechers’ stylish, comfortable collections, which is why she’s signed on as ambassador for the brand’s footwear and apparel offering across the UK and Ireland.

Kicking off this month, Klass’ inaugural Skechers campaign will launch the star’s long-term partnership with the global lifestyle brand, which has evolved into a comfort technology company demanded for its unique innovations for every age and activity.

“Skechers has been part of my family’s wardrobe for years. As a busy working mum, I’m always on the go, so comfort is extremely important along with having an effortless look day to day,” she says.

“I love how it caters to everyone’s style—including my own. I had an absolute blast shooting my first campaign for Skechers near their corporate headquarters in California, and I couldn’t be more excited to join the Skechers team. I know this will be a great partnership that will align perfectly with my lifestyle—let’s go!”

Starting off as a jobbing musician and finding fame with pop group Hear’Say in 2001, Myleene released her debut solo album Moving On a couple of years later which has since gone double platinum. In 2006, pushing herself out of her comfort zone as always, she appeared in the show I’m A Celebrity… Get Me Out Of Here!, in which she came in at second place and became one of the most searched-for celebrities ever on the internet at the time.

“Myleene has captivated fans across the UK and Ireland with her many talents. As a musician, TV and radio presenter, and entrepreneur, she shines in everything she does—and she’s sure to inspire consumers as the face of our latest offering,” says Peter Youell, managing director for Skechers in the UK and Ireland.

“We have established stores across Great Britain and Ireland, where we see many opportunities for growth—and now with Jamie Redknapp for men and Myleene for women, we’re fully bringing this US-based brand to life in the UK and Ireland and tailoring our global vision to connect with locals everywhere.”

Myleene joins a team of Skechers ambassadors that includes music icons Ava Max, Chesca and Willie Nelson; television personalities Joanna Krupa, Brooke Burke and Amanda Kloots; Dodgers pitcher Clayton Kershaw; and a slate of retired sports stars such as football players Jamie Redknapp and Michael Ballack, American football player and broadcaster Tony Romo and iconic boxer Sugar Ray Leonard, among others.